It is the art of organizing all sorts of information to use it efficiently. Factors such as the application of the basic rules of morphology, typography, and color intervene in this process. The digital world has its own principles and rules, and it will be the designer’s choice to use them efficiently. At Estudio Lovaglio we work thoroughly on structures organized through pages, categories and labels which allow for an excellent experience when browsing your website.
User eXperience (UX) is the discipline applied to the design of information flows, whether for web pages, apps or interface development of all kinds, where the user is given absolute priority since, without the user, no such experience exists. Just like in other design areas, we must bear in mind the emotions and feelings triggered in the user upon interaction with our product, in this case a website, and we must focus our efforts on the creation of a trust relationship which will translate into a positive perception of your trademark.
UI Design is the design of all the pieces of an interface with which every person accessing your website relates. Visual elements such as buttons, icons and browsing menus having the huge responsibility to facilitate or hinder the user’s interaction with a webpage, app or software. Our work consists in providing the user with a feeling of control over their actions when browsing your website.