There are different types of webpages: Institutional sites, Blogs, and E-commerce. If you aim at advertising your company or multiplying your sales, you need a website!
A landing page is a webpage with special characteristics specifically designed for the performance of Digital Marketing Campaigns.
A newsletter is a digital publication which is sent through e-mail. It allows trademarks to maintain a close relationship with their users at very low costs.
We work with several technologies in designing interactive presentations in Power Point or Adobe pdf, digital flyers and Ads for Social Networks (Social Ads).
Before starting a web project, it is very important to establish what purpose the project will have, which is the reason why the web page is being created. An important part of our job is to avoid biases, prejudices or assumptions that "every website is intended to sell something."
Many times our clients simply want to have an online presence. In these cases, a website is not born as a tool to position on Google's index or to sell products. This type of pages aims rather to give prestige to the companies that require them. They are simple web pages, with basic screen structures and only a few sections but with great aesthetic appeal. These web pages do not require updates, do not usually include blogs and they are not self-manageable. For this type of pages, at Estudio Lovaglio we recommend the use of HTML5/CSS coding.
On the other hand, to position a company's web site on Google's index or to sell any kind of products, we recommend carrying out projects in WordPress since this is one of the most popular content management systems (CMS) in the world. It allows to access modern tools for positioning and at to create self-manageable web pages. Unlike an HTML project, a WordPress site is done on a database and requires several configurations and installations on the server. WordPress is a great tool but it is delicate and requires the care of a professional.
