Main goal
Becoming the first real estate agency in Salta, Argentina, with a solid professional corporate identity.

Roque López Fleming is a small real estate agency, located in Northwest Argentina. It is a family business and as such, the owners themselves make all the communication and marketing decisions.

As usual, the first thing we did was to improve the logo legibility working on a pixel perfect grid. We had to modify it in such a way that nobody noticed it. The real estate agency has been operating in this city for decades and it was not a good strategy to radically modify the logo.

The biggest challenge when working for this type of family companies is to coach those who must make such decisions. Lawyers and accountants who become involved in design and marketing projects. In these cases, the ability to clearly explain your client the type of work to be done and the grounds behind each decision is extremely important.

At Estudio Lovaglio, we studied their audiences and specific communication needs, put together a WordPress website and customized it exclusively for the Company. Why did we choose to work in WordPress? Simple, because these types of sites rank very well organically with minimal SEO work.

After that, we designed the Instagram Feed and established the Strategy for the realization of the posts and stories according to a specific calendar.

Please do check the online site!