Main goal Give a boost to the corporate identity of the school and provide athletes with a useful tool to follow their own physical evolution. Also, create engagement with the school and the coaches!
In this specific case, we worked together with the owner of the School in the design of a complete communication strategy from the very basics. We created their Business Model Canvas, established a specific Customer Persona and defined the basic communication pieces that we would need to make the school grow.
The first thing to be done was to improve the logo legibility. We had to modify it in such a way that nobody noticed a big aesthetic change, and at the same time, it should be readable in Smartphones.
We also worked on the development of an icon for Social Media Profiles and on the implementation of the new brand to vehicle graphics.
After that, it was the turn of the most important piece of the system, the new website. The client was not very sure about the type of information which should be included, so we worked hard on the information architecture. The final result is a WordPress Development of which we are very proud of!
Currently, we are working on the prototyping of what will be the school's first application! It will allow athletes to have information on the weather (very important for outdoor training), and on their physical conditions, and it will also allow the making of payments in a simple way.
Tools required: Sketch, Photoshop, Illustrator, WordPress.Please do check the online site!